The BOSS Racing Experience Returns

The BOSS Racing Experience is now live at BOSS Palm Jumeirah from November 29 to December 7, bringing the excitement straight to our store. 

Spend 1,000 AED or more, take the driver’s seat on our BOSS x Aston Martin Aramco F1 Team simulator*, and set your fastest lap for the chance to win VIP race access, thrilling driving experiences, and exclusive shopping rewards.

From November 29 to December 3, winners will enjoy the premium Luna Lounge experience at Yas Marina Circuit — with panoramic track views, gourmet dining by CÉ LA VI, and access to the after-race concerts.

• 1st Place: Race Day – December 7
• 2nd Place: Qualifying – December 6
• 3rd Place: Free Practice – December 5

From December 4 to 7, the race continues with more rewards. The 1st place winner unlocks a private professional driving experience, while the 2nd and 3rd place winners receive BOSS shopping gift cards valued at 2,000 AED and 1,000 AED, respectively.

Throughout the activation, elevate your race-week experience with exclusive gifts: spend 8,000 AED to receive the limited AMR25 Alonso model car, or spend 4,000 AED to take home an official Aston Martin cap** — the perfect keepsakes for the Grand Prix weekend.

Looking forward to welcoming you to an exciting week! 

*T&Cs apply. Promotion valid from November 29 to December 3, 2025.

**T&Cs apply. Until the stock lasts.